Since the global financial crisis, most industries were hard hit into a lengthy recovery period. Although the “winter” is long, there is a domestic market cake bigger and bigger, but this is the jewelry industry. 2015 total gold and jewelry retail China has more than 500 billion yuan, while in 2011, industry-wide sales of less than 2,000 yuan, only three to five years to achieve double behind this is entirely due to Chinese new female consumer fast-growing market.

On the consumption side of the jewelry, in fact, Chinese women have been repressed for years. There are research report, China’s mainland female jewelry currently has a rate of about 16%, well below the 48% and 68% in South Korea, Hong Kong, and even lags behind Thailand and Malaysia, and Chinese women jewelry per capita expenditure of $ 5.2, only American women of 1/6. With the international average gap is so great, is it because women do not love Chinese jewelry What? No, thrifty spending habits and constraints of the majority of women love jewelry pursuit of social traditional family devotion.

In fact, jewelry and women are born with inseparable relationship. People always say that a woman’s life would not only have a piece of jewelry, but there is always something that would make people remember. Behind every legend of women, often accompanied by a total collection of dazzling jewelry handed down. When a woman meets a tasteful refined fine jewelry, there will be a sense of sympathetic feelings between the two. What is a woman gives Reiki jewelry, jewelry or give Ray a woman? This special relationship is difficult to say clearly, but the woman because even more colorful and decorative jewelry, jewelry but also because of the beautiful woman with life and spirituality.

Shakespeare once said, “jewelry silent, more than any language to impress a woman’s heart.” Only women know jewelry in their eyes it is not only a piece of jewelry, jewelery for women is a refined, pure the ideal life. Jewelry with foil and let the woman in the crowd shine, it gives women confidence, potentially enhance femininity, her beauty amorous.

With the increase of Chinese female share of employment promotion and social status, so that women become the future consumption is expected to continue to grow in the consumer industries outlet. In “She economy” era, much favored female jewelry natural market prospect.

The consensus forecast is that between 2010-2020 the Decade Chinese middle class, which is the household disposable income reached US $ 16000-34000 population will grow by 10 times, China’s per capita GDP reached $ 8185, which has reached the seventies and eighties of the last century, the United States level years of rich Chinese people start spending money, the modern history of China’s first generation replica Van Cleef & Arpels jewelry did not experience hunger completely crowd formal stage of history, become the most important consumer force in society.

This emerging consumer stocks just how powerful? We can refer to overseas markets, the United States each year the female consumer is $ 7 trillion, equivalent to half of the US GDP. Its position in this regard because women already imitation Van Cleef and Arpels jewelry improving, partly because the final product is actually a lot of men by women also need to decide to buy.

In China large transfer process from manufacturing to service industries, the competitive disadvantage of women in the workplace are gradually disappearing. Currently 22% of Chinese enterprises CFO are held by women, and women have a considerable number of middle and senior management positions. Now we ran the investment bank Van Cleef & Arpels jewelry knockoffs and saw a lot of female banker, consulting firms a lot of female associate, gradually increase the income of women’s purchasing power Van Cleef and Arpels imitation jewelry naturally pulled up, bright and magnificent jewelry women will be the most important consumer battlefield.

The current Chinese women play multiple roles in society, they are daughters, wives and mothers. Family structure 4/2/1 woman in the family to become the key decision makers in charge of spending the whole family, so there is a slogan replica Van Cleef and Arpels necklace called “I am responsible for beautiful flower, you are responsible support the family, the way to help your steward”, the decision to use the funds right in the hands of women, more and more women began to pursue those uniquely able to display their own unique products or services to high-end jewelry, represented by female consumerism will inevitably become the mainstream of the new era.

China’s current jewelry consumer demand is also relatively Van Cleef replica simple, traditional marriage, celebration still holds the bulk of consumption, but with the people of jewelry collections, accessories category increased demand, the outbreak of Chinese women of high-end jewelry consumption is imminent, it would be having thousands one hundred million yuan market scale of imagination in urgent need of more companies to join together to promote the improvement and upgrading of the jewelry consumer market.